Greenpeace report puts Apple at bottom of green league table due to reliance on coal at data centres
in San Francisco
21 April 2011
Apple has come bottom of the most comprehensive green league table of technology companies because of its heavy reliance on “dirty data” centres.
Greenpeace’s report, How Dirty is Your Data? reveals that the company’s investment in a new North Carolina facility will triple its electricity consumption, equivalent to the electricity demand of 80,000 average US homes. The facility’s power will be supplied by Duke Energy, with a mix of 62% coal and 32% nuclear. On Wednesday, Apple posted a large boost in quarterly earnings, which grew by 95% to $6bn (£3.65bn).
Gary Cook, Greenpeace’s IT policy analyst and lead author of the report, said: “Consumers want to know that when they upload a video or change their Facebook status that they are not contributing to global warming or future Fukushimas.”…
The article continues at the Guardian.