Drugmakers Vowed to Campaign for Health Law, Memos Show

Drew Armstrong

Drugmakers led by Pfizer (PFE) Inc. agreed to run a “very significant public campaign” bankrolling political support for the 2010 health-care law, including TV ads, while the Obama administration promised to block provisions opposed by drugmakers, documents released by Republicans show.

The internal memos and e-mails for the first time unveil the industry’s plan to finance positive TV ads and supportive groups, along with providing $80 billion in discounts and taxes that were included in the law. The administration has previously denied the existence of a deal involving political support…

…The goal, the memo said, was to “create momentum for consensus health care reform, help it pass, and then acknowledge those senators and representatives who were instrumental in making it happen and who must remain vigilant during implementation.”…

…“After promising transparency, the White House turned around and cut a secret deal with pharmaceutical companies,” [Rep. Joe] Pitts said today in a statement. “Today’s revelation about the $80 billion deal shows an administration that cared more about victory than reform.”…

Read the complete article at Bloomberg.


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